The Prime snowboard offers a ride so comfortable and effortless that you will progress past the learning curve like a future pro. The progression-friendly Directional Shape allows riders of all skill levels to drop into the unknown confidently, and the Flat-Out Rocker´s catch-free ride allows riders to learn new tricks in the park day after day with less chance of catching your edge. The Prime is built for riders who want to skip through the basics and get after it on a board that will progress with them yearly.